Welcome to Planmatic

The Open Source Developer Platform for Next-Generation Media Investment Management Solutions.

"Our mission is to empower developers to build next-generation solutions for media teams that put data, algorithms, code and AI at the core; while keeping users in control."

Laurent Colard
Founder of Planmatic.io

Planmatic is an open-source platform for building intelligent, interoperable, and fully customizable media investment management solutions that meet the needs of today’s sophisticated media professionals.

We believe that the future of media lies in the seamless integration of humans + machines, and that new levels of interoperability and multi-modality are required to fully capitalize on the opportunities this represents.

Our platform combines free open-source components with optional commercial offerings to support continuous innovation, seamless integration, differentiation and full control over data and logic.

What It Is

Planmatic is a developer platform designed to help organizations build and connect a wide range of Media Investment Management solutions (custom built or licensed from a third party), such as:

Planning Tools

Structure and iterate media plans with clarity around objectives, targeting, and spend.

Budget Optimizers

Apply algorithms to maximize ROI, reach, or efficiency based on real-time or forecasted performance.

AI Planning Agents

Use natural language interfaces to create or modify plans with embedded business logic.

Planning Dashboards

Visualize plan structures, spending, and KPIs to align teams and stakeholders.

Budget Management

Define, track, and reconcile media budgets across campaigns and partners.

Campaign Automation

Automate recurring planning and budget updates using rules, data feeds, or AI insights.

Our platform helps you build new solutions faster, upgrade existing tools to ensure interoperability with other systems and ensure connectivity with third-party solutions which support our Open Data Standard.

Who It is For

Planmatic is designed to support developers in all organizations that develop customized media investment management solutions, such as:

Media Agencies

Rapidly develop differentiated planning and optimization tools while protecting your proprietary data and IP. Transition from service-led to product-driven models by embracing multimodal planning augmented by algorithms and AI, while maintaining your differentiation.

Advertisers

Efficiently integrate partner-delivered media plans into your analytics, reporting, and finance systems. Build customized solutions powered by your proprietary data and measurement infrastructure, accelerating time to value and minimizing risk.

Measurement Providers

Seamlessly deliver optimization and performance data into your clients’ operational workflows. Increase the value and stickiness of your measurement solutions by integrating directly into your clients budget and planning systems.

Publishers

Equip your sales teams with tools that plug directly into buy-side workflows. Integrate with your internal inventory management, yield optimization systems and third-party measurement providers to automate and optimize campaign proposals.

Software Developers

Speed up development cycles and ensure native compatibility with customers and partners by building on the Open Data Standard. Focus on innovation and differentiation while leveraging a composable, standards-based foundation.

Activation Specialists

Build automated workflows to seamlessly onboard briefs and budgets from your clients; and optimize campaigns based on in-market performance.

Developer Platform

We offer both free open-source tools and optional commercial offerings to maximize adoption and value creation across the ecosystem.

Open Source Solutions

Our Open Core is free to use and customize as you see fit to meet your needs.

For more details about out open source offerings and to get started using them please visit our Github Page.

Open Data Standard

The Open Data Standard is a modular collection of JSON Schemas that defines a consistent, extensible data structure for media plans and related artifacts. It enables seamless integration across tools, code and AI-based automation, and full compatibility with both users and automated workflows.

Github: mediaplanschema

Open Source SDK

Our open source Python SDK provides the foundational tools developers need to build, manage, and analyze media plans based on the Open Data Standard. It is designed to work seamlessly with local environments or cloud storage and integrate smoothly with your analytics and reporting workflows.

Github: mediaplanpy

Commercial Solutions

Our goal is to empower companies and developers to develop next-generation solutions rapidly, efficiently and in a interoperable way within the broader ecosystem in which they operate.

In order to further accelerate your development cycles, we offer an Application Starter Kit which is built on our Open Core and allows you to rapidly build your own proprietary solutions.

The Application Starter Kit includes a set of generic components which you can customize with your own data, workflows, UI and algorithms; including:

Media Plan Coder

Use Python code to programmatically generate large volumes of media plans based on data inputs and business rules. Ideal for automating small-campaign planning at scale.

Media Plan Optimizer

A flexible optimization engine that optimizes media plans based on composite performance goals, and forecasts performance. Can be integrated with proprietary measurement models for enhanced optimization.

Media Plan Agent

An AI-powered assistant that creates and modifies media plans using natural language. Easily configurable to reflect your internal benchmarks, data sources, and governance rules.

Media Plan Dashboard

Customizable planning dashboards built on Metabase, offering clear visualization of plan data at the agency, advertiser, or campaign level. Designs can be adapted in your preferred BI platform.

Media Plan API

An API wrapper to expose all SDK methods as web services to expose them to your user interface(s) and automation workflows.

Media Plan UI

A generic web UI powered by the Media Plan API to allow you to build web-based user experiences faster for your business users.

The Application Starter Kit is included with Silver and Gold Support Packages, and is continuously updated with new releases. Our Professional Services team is available to assist with custom design, implementation and maintenance.

Service Offerings

We are available to support you in building new solutions or upgrading existing solutions using our Open Core and Application Starter Kit.

We offer a combination of project-based Professional Services and ongoing Support Packages to give you the level of support you need to achieve your goals.

Professional Services

We offer a range of project-based professional services to help teams adopt, customize, and scale solutions built on our Open Core. These services are designed to accelerate time-to-value and reduce implementation risk:

Getting Started Program: A structured onboarding track that combines expert training via video modules and interactive work sessions. Covers the Open Data Standard and Open Source SDK, and sets the foundation for successful adoption.

Advisory Services: Consulting support to assess your current planning, budgeting, reporting, and measurement stack. We identify opportunities for integration, automation, and long-term roadmap alignment.

Design Services: Technical support in architecting your proprietary solutions on top of our Open Core and Application Starter Kit, with a focus on data flows, planning logic, and system integration.

Implementation Services: Technical resources to help build, deploy, and maintain custom solutions that follow design specifications and leverage our starter kit.

Migration Services: Hands-on support to convert and backfill data from legacy platforms into the Open Data Standard, ensuring continuity across systems.

Support Packages

We offer flexible support packages to meet the needs of our open-source users and enterprise partners. Each tier includes increasing levels of access, service and collaboration opportunities to fit your needs and budget:

Community Support: Free access to our Open Core (Open Data Standard + SDK) and documentation.

Bronze Package: Community Support plus level 3 technical support, customer success, preview of upcoming releases and preferred partner listing ($1,000 per month / $10,000 per year).

Silver Package: Bronze Package plus level 2 technical support and access to the Application Starter Kit (Optimizer, Agent, Coder and Dashboard) with an annual subscription ($2,500 per month / $25,000 per year).

Gold Package: Silver Package plus level 1 technical support, full Application Starter Kit (including API and UI) and participation in our Steering Group ($5,000 per month / $50,000 per year).

Benefits

Planmatic’s developer platform offers transformative benefits for organizations looking to build or modernize their media investment management solutions:

Multimodal

Support manual, programmatic, algorithmic, and agent-based workflows within a unified system. Enable a variety of algorithms and AI agents to operate seamlessly alongside users, with full control and oversight.

Customizable

Build proprietary algorithms, workflows, and user interfaces on top of a standardized backend infrastructure. Integrate your measurement stack without exposing sensitive data. Protect your IP while enabling differentiation.

Interoperable

Easily export and import media plans and budgets across systems that follow the Open Data Standard—including measurement providers, optimizers, brands, publishers, and activation partners.

Time to Value

Focus your scarce development resources toward innovation and competitive advantage by leveraging a common infrastructure for foundational workflows.

Data & IP Protection

Retain full control over sensitive data and proprietary models by hosting on-premise or within your secure cloud environment.

Risk Mitigation

Reduce project complexity and delivery risk by building on a robust, standards-based open-source core.

Get Started

To explore how our platform can help accelerate your development or make your existing solutions more valuable to your customers:

GitHub

Download our open source repositories, review our documentation or follow us on our Github Page.

Contact Us

Email us to schedule a demo of our solutions, discuss your needs and evaluate the benefits our our service offerings:
[email protected]