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Plan Management for unified analytics and workflows
- Normalized schemas, centralized storage and standardized taxonomy
- Clear versioning and lineage
- Calculations including nonlinear responses and dependency chains
Welcome to Planmatic
The Open Source Developer Platform for Next-Generation Media Planning and Optimization Solutions.
“Our mission is to help sophisticated media organizations reinvent Media Planning as a modern portfolio management function that is data-driven, technology enabled, always-on and AI-enabled.”
Laurent Colard
Founder of Planmatic.io
A composable core for modern media teams
Planmatic is an open-source platform for building intelligent, interoperable, and fully customizable media planning and optimization solutions that meet the needs of today’s sophisticated media professionals and adapt to the needs of individual brands and agencies.
AI is transforming Media Investment Management
Automation and data enablement are critical
AI + data-driven automation are more critical than ever to win new business, retain clients and protect margins.
Differentiation is key to competitive advantage
Connecting models and code to your proprietary data and methodologies while protecting IP is critical to sustainable competitive advantage.
Composability is vital to operationalization
Interoperability with the broader ecosystem of clients, tools, measurement and activation partners is a prerequisite for scaled operationalization.
Media Planning and Optimization have become increasingly complex
Modern media planning is shaped by a growing number of data signals, each supported by a sprawling ecosystem of partners and specialized solutions. Multiple solutions are commonly used across clients or campaigns to adapt to individual client needs.
Media Plans
The composable core
Billing Systems
Mediaocean, Strata
Planning Tools
NMI, VXP, Custom etc.
Audience Data
Epsilon, Resonate, Experian
Measurements
MMM, Geo Tests, Incrementality
Planning Data
Nielsen, SMI etc.
Optimization
Bid Optimization, Rebalancing
Campaign Reporting
Adverity, Funnel, Domo, etc.
Activation
Ad Platforms, DSPs, PMDs
Existing solutions are hindering innovation
Legacy tools and bespoke systems each create friction that limits innovation.
Worksheets
- Unstructured data
- No automation
- No integration
Commercial Solutions
- No customization
- No automation
- No integration
- Expensive
Custom Build
- Expensive to build from scratch
- Hard to operationalize at scale
- Expensive to integrate with broader ecosystem (too many point to point integrations)
- Risk of rigid functionality hindering market and client-level adoption
Core Functionality powered by Planmatic.io
Planmatic replaces siloed legacy tools and manual workflows with a unified, composable platform that brings plans, data, algorithms, and workflows together in one open-source environment.
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Analytics for querying, listing, reporting and insights
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Integrations with external partners and internal tools, enabled by our open source data standard and SDK
- Ingest audience profiles, campaign reporting data and measurement outputs
- Integrate with internal systems such as performance dashboards or proprietary tools
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Algorithms for forecasting, planning and optimization
- Forecast deduplicated reach, media delivery and business outcomes
- Optimize for user-defined composite goals within budget guardrails
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Interfaces for users, agents and code-based automation
- Intuitive user interfaces and dashboards
- Powerful tools for AI agents (MCP server)
- Full API for code-based automation
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