/ 01
Multimodal
Support manual, programmatic, algorithmic, and agent-based workflows within a unified system. Enable algorithms and AI agents to operate seamlessly alongside users, with full control and oversight.
Benefits
Planmatic’s developer platform offers transformative benefits for organizations looking to build or modernize their media investment management solutions.
/ 02
Customizable
Build proprietary algorithms, workflows, and user interfaces on top of a standardized backend infrastructure. Integrate your measurement stack without exposing sensitive data. Protect your IP while enabling differentiation.
/ 03
Interoperable
Easily export and import media plans and budgets across systems that follow the Open Data Standard — including measurement providers, optimizers, brands, publishers, and activation partners.
/ 04
Time to Value
Focus your scarce development resources on innovation and competitive advantage by leveraging a common infrastructure for foundational workflows.
/ 05
Data & IP Protection
Retain full control over sensitive data and proprietary models by hosting on-premise or within your secure cloud environment.
/ 06
Risk Mitigation
Reduce project complexity and delivery risk by building on a robust, standards-based open-source core.