Hosted User Interface
A managed web interface for business users to build, review, and collaborate on media plans without installing or maintaining any frontend infrastructure.
Platform
We offer both free open-source tools and optional commercial offerings to maximize adoption and value creation across the ecosystem.
Hosted Solutions
Hosted Solutions are available in two configurations. Head-On includes the full Planmatic web interface and is ready for business users out of the box. Headless removes the UI and exposes the same capabilities through APIs, so you can build your own interface or embed Planmatic-powered features into your existing applications.
Hosted API Server
A scalable, managed deployment of the Media Plan API that exposes SDK methods as web services for your applications and automation workflows.
API Documentation →
Hosted MCP Server
A managed Model Context Protocol server that lets AI assistants and agents interact securely with your media planning data and operations.
Hosted Database
A managed database backend for media plans, integrations, and analytics, operated by our team with backups, scaling, and security handled for you.
Self-hosted Planmatic Server (inclusive of UI, API, MCP and Database) is available for customers that have complex security or integration requirements, for an extra fee. Dedicated hosted servers are also an option for customers that require sys admin access to their hosted server (also for an extra fee).
Open Source Solutions
Our Open Source solutions are free to use and customize as you see fit. They are designed for companies that wish to build customized media planning solutions from scratch, as well as for existing solution providers that wish to integrate their existing solutions with other Planmatic-enabled solutions. For details and to get started, visit our GitHub page.
Open Data Standard
A modular collection of JSON Schemas that defines a consistent, extensible data structure for media plans and related artifacts. It enables seamless integration across tools, code and AI-based automation, and full compatibility with both users and automated workflows.
GitHub · mediaplanschema →
Open Source SDK
Our open-source Python SDK provides the foundational tools developers need to build, manage, and analyze media plans based on the Open Data Standard. Works with local environments or cloud storage, and integrates smoothly with analytics and reporting workflows.
GitHub · mediaplanpy →Commercial Add-Ons
To accelerate development cycles, our Application Starter Kit is built on our Open Core and lets you rapidly build proprietary solutions. It includes generic components you can customize with your own data, workflows, UI and algorithms.
Media Plan Optimizer
A flexible optimization engine that optimizes media plans based on composite performance goals, and forecasts performance. Can be integrated with proprietary measurement models.
Google Meridian Connector
Publish your Google Meridian MMM model outputs into your Planmatic instance to enable outcome-based media planning powered by your own measurement model.
Deduplicated Reach Planner
Forecast and optimize deduplicated reach based on strategic audience profiles and media consumption metrics, so you can plan with greater precision and avoid double-counting audiences.
The Application Starter Kit is included with our Silver and Gold Support Packages and continuously updated with new releases. Our Professional Services team is available to assist with custom design, implementation, and maintenance.